Case Studies & Testimonials
The effectiveness of letterbox delivery Fast Food
Hungry Jack’s
Background
Hungry Jack’s is a franchise of the international Burger King Corporation, and has operated in Australia since 1971. It is now a well established brand in the ‘Quick Service Restaurant’ segment in Australia with over 300 stores nationally.
A clear and consistent delivery of their corporate promise – ‘The Burgers are Better at Hungry Jack’s’ has created a strong and well respected brand that has great future potential in the Australian market.
Challenge
Hungry Jack’s operates in a highly competitive market. IBIS World predicts the number of franchised businesses operating in this industry will continue to grow and the industry may start to reach saturation levels in the near future. Therefore, Hungry Jack’s will need to focus on innovative strategies in an attempt to maintain consumer interest and demand. It will also need to choose an effective medium to market its stores in order to achieve the best returns.
Solution
Hungry Jack’s uses a range of different media to advertise its restaurants. This includes television, radio and voucher booklets. However, they find voucher booklets to be the most effective medium for reaching the masses and increasing traffic into stores.
PMP is an integral part of the Hungry Jack’s business, printing and distributing the national Hungry Jack’s voucher book for over 8 years. These books are distributed quarterly to residential letterboxes throughout Australia over the various Australian school holiday periods.
'We have been printing and distributing with PMP for over 8 years now. Letterbox distribution of our voucher booklet has proven to be extremely successful, with approximately 22 million now being delivered each year.'
Jim Wilson, National Marketing Manager, Hungry Jack's.
Results
PMP has built a strong working relationship with Hungry Jack’s, providing responsive customer service, quality printing services and on time delivery into the households most likely to respond.
Hungry Jack’s does not need to deal with several suppliers for the one job – as a single solution supplier, PMP handles the printing and the distribution of the voucher booklets, saving Hungry Jack’s both time and money.
The national voucher book has proven to be very successful at increasing store traffic for Hungry Jack’s, with approximately 22 million booklets delivered to Australian residential letterboxes each year. Hungry Jack’s also utilises letterbox distribution for any new store openings or existing store refurbishments, this found to be the most effective channel to deliver messages to a large number of people in a cost effective way.